The web is having a huge impact on our daily lives. Whether, it's a home computer, wifi enabled laptop, portable notebook or web enabled hand held device, the internet continues to revolutionise the way we communicate – and how we conduct much of our business.
With 2009 drawing to a close it is natural to start thinking of what the New Year might have in store for us. While some web innovations will remain unpredictable, there are a few trends that are clearly up and coming.
Social networking continues to go from strength to strength, with Facebook leading the way with over 250 million users and growing. So should you be using social media to promote your business? It used to be that just having a website was a big help to a business.
The problem with having a static website in today's competitive online world is that it can only reveal so much about you and your business to your visitors. Social media has opened up a whole new way of communicating with each other. Utilising social networking can therefore help bring your business closer to your customers; but if you don't know the pitfalls and how to avoid them, failure is an option.
According to a recent Nielson Company poll done in July 2009, internet phone usage was up 34% over last year with men being the majority users at 53%, and women just behind at 47%. EMarketer provides additional estimates claiming that there will be 73.7 million mobile internet users in 2009, which is an increase of 26.3% from 2008. These figures take into account both mobile web and mobile app (application) usage.
More and more people all over the world will be buying smart phones and using them to buy products, check email, and keep in touch with friends and family through social media, and who knows what else. All while 'on the fly'. So what does all this mean for a business owner?
Having a business blog is quickly becoming an essential element for online business. Both small and large companies are seeing the value of adding a blog to their list of business tools.
A well-planned business blog can help you gain traffic from the search engines, enable you to keep in contact with current customers, and serve as a hub for your social media activities. These are a few of the reasons blogging has become so popular for businesses.