Top 10 Social Networks / Forums

• The most popular social networking site visited by UK Internet users is Facebook(42.82%)
• 16.36% of Internet users visit YouTube on a regular basis making it the 2nd most popular social site
• Bebo was ranked as the 3rd most popular social network, with 6.94% of Internet users visiting it
• 4.14% of the online population in the UK use MySpace frequently, while only 1.19% use Twitter on a regular basis
   

Social Media Marketing
 

• According to a Sapient study provided to eMarketer, only 9% of marketers believe that social networking was “overrated”
• One-half said that 2009 was “the year” for social media marketing
• More than one-half of had launched a social networking campaign in the previous 6 months
• Many believe that engaging with customers in blogs, microblogs and forums is more straightforward and presents fewer perceived risks