The advantages of email marketing are now well known. However, the techniques that worked yesterday don't necessarily work today. As internet behaviour evolves, so the email marketing landscape shifts.
As with all forms of marketing, your company's email newsletter shouldn't stand still. If it's time for you to take a look at your email practices, then read this two-part summary on the latest techniques to better maximise your marketing channels and increase conversions.
Making Sure Your Email Marketing is Still Effective
read more >> - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Over the last few years, developments in online marketing have changed the way we work forever. From social media, blogging and tweeting through to Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns, there are literally endless inventive ways to promote your business online.
SEO and PPC are generally regarded as more substantive, 'traditional' approaches to driving traffic direct from search engines. Considering how often online marketers tend to bandy these terms around however, for many the benefits and drawbacks of either remain unclear. In this article we'll try and deconstruct the myths surrounding this much-debated topic.
PPC or SEO – Which Is Best For You?
Nowadays if you were to think of any subject – literally anything – it will have been blogged about. Blogging has become a truly universal language in which anyone can have their say, for better or worse.
When used effectively, blogging has become a principal weapon in the online marketing arsenal – providing a fantastic vehicle to engage current and potential clients with fresh, optimised content. With such creative freedom, however, come inevitable pitfalls. Using your business blog in the wrong fashion can do more harm than good.
Fine Tuning Your Business Blog
In the wake of YouTube's meteoric rise to become one of the most powerful marketing platforms on the internet, the profound popularity of video content is indisputable. Search engine marketing is no longer the ultimate route to the masses online, as users adapt to a social media and interactive content-driven landscape.
This realisation is only half the battle however, as knowing how to use video content to your advantage is not always straight forward. Video advertising can prove an extremely cost-effective way of promoting a brand, but can also be a powerful platform for direct-response marketing. So, which method will work best for you and your business?
Engage With Customers With Video
Tel: 0845 658 1812 enquiries@wsinetmarketing.co.uk
Internet marketing and strategy consultants for South Wales, South West England. Offices in:
Click here to get latest Hint & Tips!
And don't worry, we will never use your email address for anything else!