Email Marketing is so effective (when executed correctly) and so inexpensive that an entire industry has emerged to support it. As a counterpart to traditional direct mail, it offers unprecedented targeting capabilities allowing you to customize your messages to appeal to different groups of customers for much higher response rates.

Email Marketing is sending messages by email to known contacts. Nowadays, due to the huge volumes of SPAM in circulation, its use is highly regulated and it must be used on an "opt in" permission only basis – that is the recipients must have opted in to receive mail from you.

Building an "opt –in" client email list should be a top priority for any business owner, but there is more to it than just collecting names and email addresses. The Email Marketing systems offered by WSI are capable of categorizing your customers on just about any criteria you can think of. This is important because the more relevant your message is to the recipient, the better your results will be.

Want to run a promotion for customers in a specific Post Code range? You can do that.

How about sending a different message to male customers than you do to female customers? You can do that too.

You can even get really creative and categorise customers based on the types of items they buy from you (and then notify them about new accessories, styles or models). We can advise you and show you how to build this type of capability into your email marketing campaigns quickly and easily.

Email marketing though does need to be used carefully. Through analysis over its past use, Email Marketing has actually proven to be a relatively poor customer acquisition tool but a first class customer retention and development tool.

So why is email marketing important to your business? Put simply, today's consumer has a long list of buying options and a very short memory. Staying in regular contact with your customers is one of the best ways to remind them that you still exist and appreciate their business. Regular newsletters, promotions and announcements will keep your business fresh in their minds, and they will appreciate the personalised and relevant information you are sending them. It is about building customer loyalty and the Internet makes it easier than ever.

As part of our Internet Marketing services portfolio we offer a comprehensive Email Marketing service, covering everything from Web based email and database systems through to Graphic design, copy writing and campaign management.