Internet marketing activities are generally focused on three goals:
WSI’s Internet marketing system consists of 5 key components:
The core principle of an Internet Marketing System is to build targeted traffic – driving interested customers to your website and converting that interest into increased business. To get the best return on your investment, it is advised that you use several of the above techniques in conjunction with each other.
| 82% of B2B purchases are researched online before purchasing Source Google, Jun 2009 |
|
| In light of the economy UK advertisers are moving millions of pounds from traditional media to the Web, to take maximum advantage of its measurability and cost-effectiveness. Source eMarketer, Feb 2008 |
|
| The UK remains the world leader in terms of market share for online, with the medium accounting for 23.5% in the first half of 2009. The results signal a significant restructure of marketing budgets as advertisers follow their audiences online and look to the internet for even more measureable and accountable methods.Source UK Internet Advertising Bureau, Sep 2009 | |
| In the first half of 2009 internet advertising grew by 4.6% to £1,752.1m, despite a decline in the advertising sector of 16.6% during the same period.Source UK Internet Advertising Bureau, Sep 2009 | |
| Despite current economic conditions video ad spending is expected to rise by 45% in 2009 to reach $850 million. - Source eMarketer, Dec 2008 |