Paid Search Marketing

"Drive prospective customers who are searching for your products or services direct to your website, and not your competitor's."

All lead generation costs money...but PPC delivers you ROI

Wouldn’t it be great if your website was shown on page one of Google when someone searched for your product/service? Wouldn’t you like to lower the cost of acquiring new customers or clients? The most effective way to win new customers is to make sure they can find you when they are ready to buy your product or service.

Paid Search Marketing (also known as paid placement advertising, sponsored links or pay per click PPC) helps you reach targeted prospects that will be funnelled to your website instead of your competitor’s.

So, how does it work? When someone is searching for your products or services, they input keywords specific Google, Yahoo, Bing etc.  We make sure your site appears high up in the paid sponsors’ section of the search engines. This means they easily find your business, resulting in increased targeted traffic to your website – people who are interested in purchasing your offering – immediately.

PPC is so cost effective, everyone can do it...but to maximise your return on investment (ROI) you want to do it right!

People will be searching for what you offer right now - are they finding you!

The key is to know exactly what keywords they are using to search. We develop a professional Keyword Analysis Report that can be used to create a targeted PPC campaign for your business. This involves setting up, managing and monitoring the results of one or more Pay-Per-Click (PPC) advertising campaigns for you.

Think of it like a food hall in a modern shopping centre. Shoppers walking around the food stalls are obviously looking to whet their appetites. Every food chain present there can potentially satisfy them. But a person looking for Sushi will head to the Oriental place rather than the one selling burgers. Food for thought...what is the point we are trying to make here?

An internet searcher is even more complex than the offline shopper. She does not go online and search for “town + restaurant” anymore. Instead she would search “post code + Sushi”, if that’s what she is looking for. It would take work and sustained effort for a Sushi restaurant to come up high in the natural or organic search listings. However, there is some prime advertising space online, on top of the organic listings and to the right of the browser screen under ‘Sponsored Links’. That’s where an attention-grabbing Pay-per-Click ad like, “Best Sushi in Bristol Centre!" So she can see you have great taste!” can drive targeted traffic to your restaurant site.

You ONLY pay if they click!

What happens if the searcher doesn’t click on your advert? Well, you don’t pay for your advert to simply show up in the right place! You only pay a few pence if someone actually does click and go through to your site or landing page. So you don’t have to worry that your advert will be shown, and if clicked on waste your budget,  from someone searching for “burger in Bristol town centre”, for example.

As Google Adwords qualfied professionals, we can help you with Paid Search Marketing and offer value added tracking tools to make sure you know where every penny is spent and what it brings back to your business (We also run Yahoo and MSN/Bing campaigns if your taregt segment is likely to use these search engines too). PPC campaigns can be set up to direct prospective customers to a specific landing page or to calls to a single phone number. That way, you can track the results of your campaign and work with us to continually enhance it to get the best results. Contact us now for your PPC roll out!